LG just unveiled its latest G4 and M4 OLED TVs line ahead of CES with new AI superchip

June 3, 2024

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The LG G3 OLED has been our favorite OLED TV throughout 2023, and it remains one of the best OLEDs you can buy. That might change soon, however; the South Korean tech giant just announced a range of new 2024 OLED TVs ahead of CES 2024.

Among the newly announced OLED TVs that have caught our eye are the new LG C4 OLED, LG G4 OLED and LG M4 OLED – the latter two will feature LG’s new a11 AI Processor. The LG C4 and the LG B4 OLED models will bring along some new features thanks to the A9 and A8 AI processors, respectively, but only the two high-end OLED TVs will get the top-of-the-line super chip.

So, what’s in LG’s new AI super chip?

Genre & Scene Analysis: The new A11 AI Processor can detect what kind of content is playing on your TV and adjust the picture settings to match.
AI Super Resolution & Noise Reduction: The new AI super chip increases the sharpness of HD and sub-HD video by object analysis.
Dynamic HDR: With the new chip, images on the screen are divided into small blocks that can then be enhanced via LG’s tone mapping technology.
Object Enhancing: It can detect which objects on-screen are in the foreground and background, then adds extra separation for a deeper picture.
AI Director Processing: The chip better matches the director’s intentional color tone and enhances color perception.

According to LG, the new super chip is all about noise reduction and dynamic HDR tone mapping that will simply improve upscaling and color reproduction. By using AI Picture Pro, the new OLED TVs will boast genre and scene analysis that will recognize on-screen content and optimize picture settings for sports, movies, and games, as well as AI Sound Pro that enables virtual 11.1.2-channel audio – but it remains to be seen how that will come out of the LG M4 and LG G4’s smaller speakers.

Is AI going to be a big deal?

Overall, even with AI super chips, all cinephiles want is the best version of a film, show, or sporting event. We want motion that’s artefact-free and colors that are more vibrant, but still very realistic. There’s hope that AI – used alongside panel-side improvements – could move the pointer closer to the perfect picture.

And, the main selling point of these TVs is that they will have an option to turn off AI picture processing. That means that it’s possible that all this additional processing pushes us further away from a director’s intended vision and not closer to it because it was near perfect, why include a feature and include an option to turn it off? Until we see everything on display at CES on January 8, we remain cautiously optimistic.

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